Every brand has to grow.
Not just in reach, but in how it stays relevant in a changing world.
This celebrated luxury jeweler wanted to attract a new generation of customers.
This celebrated luxury jeweler wanted to attract a new generation of customers.
It used to be that a brand was about consistency.
Now, it’s about adaptation.
In a world undergoing profound change, every brand faces the challenge of how to keep itself relevant. And for those just launching, the stars have been realigned, overnight.
It used to be that a brand was about consistency.
Now, it’s about adaptation.
In a world undergoing profound change, every brand faces the challenge of how to keep itself relevant. And for those just launching, the stars have been realigned, overnight.
The goal for this revered line of table and decorative ware was to expand from sophisticated homes and museum collections into a luxury consumer brand.
How does an iconic hotel make its bars, restaurants, spa, and gift shop individual while still keeping them in the family? All while staying true to its historic roots?
Ideas And People is a team of veteran brand builders and fresh-out-of-the-box thinkers.
We listen. We create. And we listen again.
Excerpts from NewThink Lab® Interview
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