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Strategic Market Evaluation
Brand Identity
Ad Campaign
Media Planning
Art Direction
Brand Collateral
Stationery System
Packaging Design
Retail Assets
Strategic Brand Vision
Photography Art Direction
Retail Design

This fine jeweler enjoyed decades of loyal following from luxury buyers in Dallas, until the founder’s realization that he had lost relevance with a younger generation. Through an Ideas And People NewThink Lab strategic workshop, management saw that its brand needed shaking up. The result was a new identity, a splashy (literally) marketing campaign, and a new generation of engaged customers.

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