Skip to main content

Excerpts from NewThink Lab® Interview

Our Brand

Ideas And People.

Because in the marketplace, you can’t have one without the other.

It’s all there in our name.

Our insight starts with our interest in people, from what motivates you to what drives your customer.

We combine decades of brand and marketing experience with a keen awareness of our fast-changing world, bringing forth ideas that will propel you into the future to your next level.

Whether you’re just launching, repositioning, or feel the need to energize your brand, we’d love to talk to you.
Royal Selangor
Royal Selangor
Royal Selangor
Product Design and Retail Branding

“Ideas And People designed a new product line that launched in Bloomingdale’s and Neiman Marcus with great excitement. They are an excellent design firm for any emerging businesses entering the North American market.”

Yoon Li Yong
Executive Director, Royal Selangor
Kuala Lumpur, Malaysia
Museum Branding

“Every branding and marketing campaign has a particular challenge to overcome. Ours was the need to bridge a 100 year old museum of art with a contemporary expansion. Ideas And People created the perfect design element that married the two concepts, then developed collateral material for our capital campaign that made a compelling case for support. We exceeded goal and the museum’s new building for contemporary art will open in 2023 in Santa Fe’s Railyard Arts District.”

Jamie Clements
Museum of New Mexico Foundation
Santa Fe, New Mexico
New Mexico Museum of Art Centennial Campaign
New Mexico Museum of Art Centennial Campaign
New Mexico Museum of Art Centennial Campaign Logo
Hospitality Branding & Marketing

“Working with Ideas And People has been a pleasure, they have spent time and due diligence on learning where and how an advertising campaign could make a difference in our brand and lead to a return on investment. Their creative execution was brilliant.”

Jenny Kimball
CEO, La Fonda
Karim Rashid

Ideas And People know how to brand it, how to shape it, how to disseminate it. They’re fab people to work with always.

Karim Rashid
New York, New York
See all of our work.
See Our Work